Sr Director, Marketing - Marriage/Advocacy Job Description Posted Tuesday, March 18, 2025 at 6:00 AM
Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.
The Sr. Marketing Director – Marriage/Advocacy position serves two essential functions within the ministry. The first function is to lead a small team of professionals in the development and execution of Focus on the Family’s marketing and communication efforts around the assigned KMIs (Marriage & Advocacy) to maximize constituent engagement, brand growth, and long-term constituent value. As the liaison to the Marriage and Advocacy teams, his or her expertise will help guide the planning and effective marketing integration within the communicated content strategic initiatives.
This is a key leadership role carrying great visibility given the ministry initiatives under this role’s purview are closely aligned with the programs directly sponsored by members of the executive team. The position exists to employ current and forward-looking research, information, and cross-functional collaboration to conceive, develop and implement strategic marketing tactics to promote resources, manage KMI product portfolios, including digital (i.e., web, apps, email, video, LMS, subscription or paid content models), book, audio, film, events, etc., identify potential alliances and oversee communications strategies that meet the needs of the target audience to support the strategic KMI initiatives of Focus on the Family. Success requires an outcome-driven, measurement-minded, audience-centric leader.
Key Responsibilities Knows and understands target audience of Christian married parents (with and without children in the home) including demographics, psychographics, lifestyles, preferences, needs, desires, and societal pressures.
Provides discovery analysis of marketplace, product strategy recommendations, brand alignment, marketing & communication strategies.
Develops innovative omni-channel product roadmaps, launch plans, marketing plans, and functional support plans for programs, initiatives, products, and prioritized alliances.
Provides input into the titling, packaging, and promotion of Focus-branded resources for target audience.
Makes sure appropriate and relevant market and product research is completed to inform product development.
Increases audience reach, usage (engagement), and Long-Term Constituent Value (LTCV) from resources and products promoted through community engagement channels.
Weekly metrics performance update to executive leadership.
Team / Relationship Management Builds and leads a best-in-class marketing team by inspiring them to achieve superior performance.
Partners with internal teams responsible for our strategic priorities/products to supervise marketing and promotional plans.
Collaborates with other directors to provide direction and strategic input into ministry’s Constituent Engagement philosophy.
Supports the VP by providing executive-level recommendations for prioritizing marketing initiatives.
Marketing Execution Develops and oversees execution of marketing strategy including lead generation, acquisition, conversion, engagement, and retention.
Designs and implements measurements to quantify ROI from channel marketing programs.
Is accountable for the Marriage and Advocacy product portfolios while working collaboratively with internal content owners.
Is responsible for making product decisions and often is the lead resource for the rest of the organization.
Operational Leadership Works in the annual planning/budgeting process ensuring that product marketing support and capacity requirements are included.
Is responsible for income and budget forecasting.
Reports on key products, events, activities to executive leadership.
Programs in Scope Is accountable for marketing leadership for the following known programs:
SeeLife initiatives
Marriage Assessments
Boundless
Marriage Events
Marriage 911
Additional Marriage and Advocacy resources
Other Duties/Responsibilities Performs other duties, including the development and creation of copyrightable works for distribution in any and all media and formats.
Managerial Breadth/Scope of Job Manages internal marketing strategy team of 3-5 staff, including coaching and performance evaluation.
Provides executive oversight to special projects with full accountability and authority.
Working Environment/Physical Requirements Office environment; may require some domestic travel.
This role may require occasional travel including nights and weekends.
JOB QUALIFICATIONS/REQUIREMENTS Character/Spiritual Exemplifies Ephesians 5:1-2 and pursues the Great Commission given by Jesus Christ.
Personal Characteristics Long term, visionary thinker, Team-oriented, Results-oriented.
Has a high degree of integrity and ethical behavior.
Knowledge/Experience Bachelor’s Degree in Business, Marketing, Communications, or other related discipline.
7-10 years of professional experience with evidence of increasing responsibility.
10+ years of demonstrated experience working with local communities and/or churches.
Skills, Abilities, and Special Talents/Gifts Able to translate research and reporting data into actionable strategy.
Can work well under time pressure.
Stewardship Requirements Accountable for $4-8 Million in Revenue, with growth targets as high as 30% annually.
Salary Range $95,676 to $110,757/yr
Application Materials Instructions Please identify the job-specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience.
Focus on the Family puts a high value on our team members and offers a unique benefit package. Tentative Search Timeline Priority will be given to applications submitted by April 11, 2025.
The potential employee start date is April 14, 2025.
Helping Families Thrive in Christ! Focus on the Family is a 501c3 Christian Non-Profit Ministry.
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